Altimeter Group has spent the past year reviewing the structures and approaches that make social media strategies effective, no surprise, thoughtful, coordinated approaches that involve all of the organization are the proven recipe to thrive in social while avoiding common social media pitfalls. This session will bring together the insights and advice shared throughout the event and apply them to tested models to social strategy at the enterprise level.

Gayle Weiswasser of Discovery Communications discusses their social media strategy for Shark Week on the Discovery Channel at the GSMI Social Media Strategies Summit.

Jeremiah Owyang of Altimeter Group shares his thoughts at the GSMI Social Media Strategies Summit in San Francisco.

Francesca Banducci presents her thoughts on "Harnessing the Power of Mommy Bloggers" at SMSS.

Bob Heinemann discusses EMI and social media at the Social Media Strategies Summit in San Francisco.

Experts weigh in with their predictions on the future of social media at GSMI's Social Media Strategies Summit in San Francisco. Representatives from Facebook, Wildfire, Zappos.com, Altimeter Group, Sprout Social, Discovery Communications, and the Marine Corp give their thoughts.

Matt Hicks, Manager of Corporate Communications for Facebook shares his thoughts at GSMI's Social Media Strategies Summit in San Francisco.