Orabrush’s new chief executive brings 23 successful years of experience in sales, marketing and general management at Procter & Gamble both in the U.S.A and abroad. Jeff’s P&G experience spans several different Product sectors including consumer--‐packaged goods, pharmaceuticals and beauty businesses in five countries in North America and Europe (USA, Canada, Germany, Czech Republic and Slovakia).

The broad and deep expertise he developed—from opening new markets in Eastern Europe in the early 90s To building a global business in the pharmaceutical industry in three countries to leading the integration of the international Wella company into P&G creating a new global Salon Professional Hair company in the beauty sector—will guide Orabrush to global leadership in the tongue cleaning category in the oral hygiene marketplace. Additionally, Orabrush’s “Reverse Marketing Model,” which leverages social media marketing platforms such as YouTube and Facebook to commercialize innovative products, is being touted as a new model for creating awareness and purchase both on and offline.

In addition to his active business leadership, Jeff is working to influence positive change in industry and education. He serves as a board member of companies in a range of industries: teaching and collaborating with the David Eccles School of Business at the University of Utah to develop innovative hands--‐on curriculum and programs; and helping develop Ernst & Young’s business advisory practice with top worldwide clients.

Jeff earned a B.S. in Marketing and a B.A. in German from the University of Utah. He is married, has 4 children and recently, after many years abroad, relocated from Frankfurt, Germany to Salt Lake City, Utah following his retirement from P&G.