Day Two Agenda

D

Social Media 101 Back to the Basics


Social Media 101- Back to the Basics, will walk attendees through important, foundational, how-to’s, tips, tricks and instructions for any organization hoping to find success in social media. While there are many social platforms this session will focus on the three most widely used, Facebook, Twitter and Blogs.

This workshop will use a variety of Meaghan’s most popular articles to reveal important social media strategies including;

  • Best ways to engage customers
  • Top ways to get customers to “Like” your brand
  • Effective methods for measuring ROI
  • Social media pitfalls to avoid
  • How to handle customer feedback
  • Social media goals every enterprise should set


  • This workshop is geared towards the social media beginner and experts looking for a refresher course.
    Social Media 101- Back to the Basics, will walk attendees through important, foundational, how-to’s, tips, tricks and instructions for any organization hoping to find success in social media. While there are many social platforms this session will focus on the three most widely used, Facebook, Twitter and Blogs.

    This workshop will use a variety of Meaghan’s most popular articles to reveal important social media strategies including;

  • Best ways to engage customers
  • Top ways to get customers to “Like” your brand
  • Effective methods for measuring ROI
  • Social media pitfalls to avoid
  • How to handle customer feedback
  • Social media goals every enterprise should set


  • This workshop is geared towards the social media beginner and experts looking for a refresher course.

    Session Presented By:

    Meaghan Edelstein
    Vice President of Social Media
    GSMI
    » View Meaghan Edelstein 's Bio