Keynote: The Social Media Nation: Why You’re In It - For Good

Thanks to the “social smoosh,” with social platforms becoming ever more tightly integrated into every area of our lives - from purchasing to family photos and everything in between - living outside of social media is a bit like living without electricity: You can do it if you really want to and are willing to change your life dramatically, but that life will be more isolating, frustrating, and boring. Marcy Massura, Weber Shandwick digital strategist and community manager for some of the world’s most iconic brands, will explain why opting out of the social space is increasingly no option at all - and what that means for your business.

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