Jennifer Kelly Dominiquini is the Chief Marketing Officer for Seasonal and Outdoor Living at Sears and Kmart, where she manages a team responsible for implementing integrated marketing programs to drive profitable growth for Seasonal and Outdoor Living at Kmart and Sears. Prior to the CMO role Jennifer served as DVP, Customer Analytics and Social Media at Sears Holdings where she used customer insight and analytics to develop and execute effective and innovative marketing strategies for the Toys & Seasonal and Sporting & Fitness business units. She also executed a portfolio of social media initiatives, including the creation of Kmart's Playdate Place and Fitstudio, a free online fitness community presented by Sears, America’s leading fitness retailer.

Prior to Sears Holdings, Jennifer worked in the consulting field with firms such as brand consultancy Prophet, innovation consulting leader Strategos and management consultancy Monitor Group. Jennifer has an MBA from the University of Chicago, Booth School of Business and was a Fulbright Scholar to Uruguay. She has lived and worked through Latin America and Europe. She currently resides in Chicago with her husband and two children.