Israel Mirsky (@israelmirsky) is E.V.P, Emerging Media and Technology for Porter Novelli, and leads the Strategic Digital Analytics Group. He leverages a background in computer science, advanced media consulting, media production, digital software development, social media and online display media optimization to identify and develop new communications tools and channels. Most recently before joining Porter Novelli, Israel ledmarketing for (x+1) and served as chief strategy officer for NOM, a full service digital agency.