Dan Soschin is the Director of Interactive Marketing at American Public University System, a regionally accredited system consisting of two universities: American Military University and American Public University that combined serve more than 90,000 students in an online only learning environment. Dan is responsible for managing the University System’s social media, digital advertising, search, SEO, display advertising, webcasts, blogs and online enrollment marketing.

Dan has developed an analytical and technology-based approach to marketing, merging the science of measurement and behavior analysis with the psychology and collaboration of the creative process. Dan’s unique approach to marketing has generated impressive results through campaigns that are highly measurable and scalable, while at the same time leveraging the benefits of creating brand advocates.

Dan is a graduate of the University of Virginia, where he attended the McIntire School of Commerce with a focus in Management Information Systems. His background is in analytics, business intelligence, lead generation, social media, and marketing technology. Prior to American Public University System, Dan worked in a number of tech startups as well as at the software company, MicroStrategy.