Agenda | Social Media Strategies Summit Chicago

Social Media Conferences

Marketing campaigns historically have been designed to work independently of a company's workforce. Social media, however, is putting pressure on that model, as more and more individuals outside the organization are choosing to bypass formal marketing messages in favor of person-to-person interactions.

This hands-on workshop walks through steps companies should consider when beginning a workforce marketing campaign. Participants will leave with a combination of strategies and tactics for successfully integrating their workforce in social media marketing initiatives.

Specific takeaways include:

• A strategic review of what social media communication trends mean for marketing
• How to prepare organizational leaders to manage a marketing-integrated workforce
• How to avoid common pitfalls when engaging employees across marketing, sales, and operational silos
• Keys to preparing a workforce to credibly communicate the brand promise

Session Presented By:

	David Fisher
	Trainer and Consultant Ajax Social Media