Day Two Agenda

10:00am

Social Media Conferences

Weather: Everyone is Now a Social Meteorologist


In this presentation, Derek Van Nostran will address how media companies and content creators can tap into their customers’ conversations and integrate this content seamlessly across their brand’s touch points, making each consumer connection more relevant and personal. He will address how The Weather Channel is using social media to allow its customers to become amateur weather reporters- uploading photos and videos to the web and alerting residents of approaching storms through various tools.
In this presentation, Derek Van Nostran will address how media companies and content creators can tap into their customers’ conversations and integrate this content seamlessly across their brand’s touch points, making each consumer connection more relevant and personal. He will address how The Weather Channel is using social media to allow its customers to become amateur weather reporters- uploading photos and videos to the web and alerting residents of approaching storms through various tools.

Session Presented By:

Derek Van Nostran
Vice President of Brand Strategy
The Weather Channel